We All Scheme vs. The World

Sick t-shirt right?!  Hit up Phil Knight so we can get the Nike Sportswear department to put these into production for their Spring 2010 line!

Introducing: Nike Air Max Wii

This isn’t real but if it was perfected it would be cool as shit.  This was part of Nike78′s contest for artists to make the most creative usage out of a pair of Nike’s.

Computers are becoming an ever increasing part of modern life and gaming is a large part of this, being used to relax, socialise and more recently, exercise. Gaming platforms such as the Nintendo Wii have made it possible for people to get their own personal sports work out from the comfort of their living room, using hand held controllers and a balance board to participate. So why can’t a pair of NIKEs work in the same way?

Nike Patents The Air McFly Technology

The World Intellectual Property Organization just released these photos of Nike looking to patent this new Air McFly Technology that will have power laces that basically lace themselves up for you.  If you’ve seen Back 2 The Future then you know what all this hype is about.  Hit the jump for more photos.

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Rondo, Amare, Justin Tuck, & DeSean Jackson Are The Nike Educatorse

In Foot Locker and Nike’s newest commercial – Rajon Rondo, Amare Stoudemire, Justin Tuck, and DaSean Jackson are The Educators.  The professional athletes teachers whip the kid’s back into shape after taking the whole summer off…

The Nike x Jordan x Converse Hybrid Sneaker

While the whole World Basketball Festival was going on, Nike Stadiums held creative workshops and classes for local kids to design their own sneakers.  One of the products they created was a Nike x Jordan x Converse (hosts of the #WBF) hybrid sneaker, which is the first of it’s kind.  Hit the jump for a picture of the shoe.

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Nike #WBF – For The Love of The Game

If you didn’t get to catch any of Nike’s #WBF events, Nice Kicks recapped the weekend nicely in this 5 minute video that includes appearances from Michael Jordan, Kobe Bryant, Carmelo Anthony, Dwyane Wade, Chris Paul, and others.

Jay Z Performs At World Basketball Festival Opener

Live from Radio City Music Hall Jay-Z took to the stage and had NYC jumping!  Hit the jump for the rest of the performances.

**The Scheme King Update** – To describe it best, the show was awesome.  Everything was dope from the whole set up with the basketball court on stage, Team USA hooping, DJ Premier on the 1′s and 2′s, interviews with DWade, Melo, CP3, LeBron getting booed, and of course the Jay-Z performance…Shouts to Nike Basketball, Team USA, and AP!

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Nike – My Butt Is Big Ad

Nike, HANDS DOWN, is one of the GREATEST marketing companies in the world.  You may think they’re an athletic shoe and apparel manufacturer but do your homework and read some case studies – they are an elite marketing company.

RZA x NIKE Ads

RZA teams up with Nike 6.0 TV for a remix of extreme sports stars Garrett Reynolds (BMX), Kolohe Andino (Surf) and Ryan Dungey (Motor Cross).  Hit the jump for the other two ads.

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Nike – The Future Has Been Written

As this year’s World Cup has concluded, Nike releases this final “The Future Has Been Written” commercial that’s a follow up to their original “Write The Future” commercials.

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