Lamar Odom & Stalley Are #AlwaysOn via Nike Sportswear

Nike Sportswear releases their newest #AlwaysOn athlete / artist collaboration with the Los Angeles Lakers’ Lamar Odom and Maybach Music Group’s Stalley. Although Lamar is all Hollywood on us (plays in LA, in a reality show), he takes us through his old hood of Jamaica Avenue in Queens over the backdrop of Stalley’s new Born To Win track. As a bonus, check out this other new Stalley video he made for paying homage to the greatest white basketball player ever, Larry Bird.

Music Video: Vado – Always On (#TeamNIKE)

Shouts to honorary #TeamNIKE member Vado for giving the team this #AlwaysOn anthem. Put together by Nike Sportswear, the music video also features Team NIKE players Adris “Too Hard To Guard” and Quinton “T2″ Hosley.

Team Nike served as the inspiration for Vado’s summer anthem “Always On,” and this video shows members of the squad practicing what the lyrics preach. We see how Adris “2 Hard 2 Guard” DeLeon and Quinton “T2″ Hosley hold it down in the streets of New York City: they ride the subway, spend time with their families and, of course, get shots up in practice. “You gotta be dedicated everyday,” says T2, a Harlem native, describing his focused mentality. “Always be ready to perform.” At the end, we see the pair joining their teammates under the lights at Dyckman Park, the Uptown hoops mecca where Team Nike has been crushing opponents all summer. Check it out here.

Check Out Nike Sportswear’s NYC Ice Cream Truck

Only in New York City would you have an ice cream truck that provided consumers with delicious ice cream bars and Nike product and footwear. What’s in the truck? Be on the lookout for the NSW Ice Cream Truck to roll through a neighborhood near you this summer!

Nike Sportswear Presents The Lunar Flow

Take a look at the story behind the Nike Lunar Flow as Nike Sportswear designers Nate VanHook and Bruce Kilgore explain the shoe’s history. The Lunar Flow is a classic example of Nike expanding their innovation design ideas to the next level as this is one of their lightest running shoes to date.

Bring On The Roar: DeMarcus Cousins vs. Rudy Gay

University of Kentucky vs. University of Connecticut.  UK vs UConn.  Wildcats vs. Huskies.  Coach John Calipari vs Coach Jim Calhoun.  Brandon Knight vs. Kemba Walker.  UK NBA Alums (like DeMarcus Cousins) vs. UConn NBA Alums (like Rudy Gay).  So many storylines!  This Saturday can’t come fast enough!  It’s going to be a battle for the history books.  I’m expecting an instant ESPN classic with UConn pulling through with the W. Shouts to Nike Sportswear!

Nike Sportswear – 2011 Nike iD Royale Design Contest

Those in New York City tomorrow need to hit up Niketown NY or 21 Mercer and submit your best iD sneaker design to get in on this Nike Sportswear March Madness action.  The best designs will go into a bracket and the winner at the end will recieve a 3-day visit and round trip airfare to Nike’s Headquarters in Beaverton, Oregon.  You will also get to HAVE your winning design produced and sold exclusively at 21 Mercer.  For more information and details hit up Facebook.com/NikeSportswear.

Video of Questlove’s Nike Dunk x 21 Mercer Event

Heard this was a great event all around!  Shouts to Questlove for showing us some love on Twitter that day too!  The shoes are sold out but if you’re lucky you might find a decently priced pair on eBay or at your favorite city’s local sneaker spot.

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Nike Sportswear & 21 Mercer’s Questlove Dunk Hi Event

Here’s your official invitation to come celebrate at 21 Mercer with the Nike Sportswear family in honor of Questlove’s limited edition Nike Questlove Dunk Hi sneaker release.  The event should be a fun and chill way to kick start your weekend.  Hit the jump for the photos of Questlove’s new Nike kicks.

Friday, March 4th / 7-9 PM

Music by ?uestlove of The Roots

Limited Edition Tee’s Only Available at 21 Mercer

The Nike Dunk x ?uestlove by Nike Sportswear will be available at Nike Sportswear at 21 Mercer, New York, and select Nike Sportswear retailers nationwide.

Source – NS

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Nike Sportswear – American Made: Episode 4

Here’s the final installment to Nike Sportswear’s American Made series starring Adam Tensta and Detroit Piston’s Jonas Jerebko.  Previously – Part 1, Part 2, and Part 3.

Nike Sportswear – American Made: Episode 3

Part 3 of Nike Sportswear’s American Made series starring Adam Tensta and Detroit Piston’s Jonas Jerebko.  The last episode coming soon.  Make sure to watch part 1 and part 2 if you haven’t already.

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