Exclusive: Nike Basketball Presents #Masaryk

69 Columbia St, New York, NY. The first gym of it’s kind. Ever. If you know, you know. If you find yourself able to step foot inside those doors and get in on an open run, consider yourself lucky. S/O to @NikeBasketball and @GameSevenMKTG.

Video: Take A Look Inside BLVD ICE

If you missed the Grand Opening or don’t live in New York City, here’s what it looks like inside BLVD ICE. All hoop, Nike Basketball, sneaker, fashion, ITALIAN ICE, and even just NYC culture people need to come check this place out at least ONCE this summer!

BLVD Ice
2490 Frederick Douglass Blvd.
Tue – Sun
11AM – 7PM

New York City – Battle of The Boroughs II Tryouts Tonight

All New York City high school basketball players reading this need to stop by the respective borough locations tonight and try out!  Nike Basketball is putting on a tremendous summer journey that you won’t want to miss out on.

 

Tinker Hatfield Does Not #FuckWithLeBronSneakers

Those who follow sneakers (specifically Nikes and Jordans) should know the name Tinker Hatfield. For those who don’t, his legendary resume includes designing the Air Jordan III through Air Jordan XV, the twentieth anniversary Air Jordan XX, the final numbered Air Jordan, the XXIII, the 2010 (XXV), and other athletic sneakers including the world’s first “cross training” shoes, the Nike Air Trainer and is currently oversees Nike’s “Innovation Kitchen” department. He recently got recorded at a Q&A session in Miami expressing his feelings on why he doesn’t like to work with LeBron James in designing the Nike Air Max LeBron series sneakers.  The main reason – LeBron’s entourage that includes “too many people, too many ideas, too many opinions”. On the contrary, he LOVES working with Kobe Bryant and Carmelo Anthony in creating ideas for designing their signature sneakers as they come in with only 1 other business partner and get straight to business. It sounds like LeBron is getting more hated by more and more people every. single. day.

Jordan Brand x Nike x Converse – Black History Month Promo Videos

Jordan Brand x Michael Jordan x BHM is above and then Nike Basketball x Kobe Bryant x BHM and Converse x Julius Erving x BHM are after the jump.

With the 35th anniversary of Black History Month coming to an official close on Monday, Nike, Jordan Brand and Converse are taking the opportunity to recognize the basketball pioneers that they have been honoring all month with the launch of a three-part video series titled, “Ever Higher.” In the series, they discuss the greatness of their three pioneers — Julius Erving, Michael Jordan and Kobe Bryant — with a handful of sports and cultural influencers including Bun B, Mick Boogie, Julius Erving III, Freddie Gibbs… and Dime’s own Aron Phillips.

Source – Dime

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Movie: Kobe Bryant Is The Black Mamba

A little corny but still very cool at the same time.  Is that possible?  I don’t know but Nike Basketball made it happen.  You’ve seen the previews but now here’s the full viral movie starring Kobe Bryant as The Black Mamba, Bruce Willis, Danny Trejo and Kanye West as The Boss, and directed by Robert Rodriguez.  Hit the jump for the official movie poster.

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High School Hoops: Rice vs. Christ The King Promo Video #2

Here’s Nike Basketball’s promo video #2 for the Rice vs. Christ The King high school basketball game going down this Saturday at 5 PM EST at the Bronx’s Gauchos Gym.  Directed by Kellen Dengler who seems to be the man behind all the cameras lately.

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High School Hoops: Rice vs. Christ The King Promo Video

The biggest rivalry in the Catholic High School Athletic Association comes to the Gauchos Gym in the Bronx, NY on Saturday February 5th at 5 PM.  The Rice High School Raiders and the Christ the King Royals are not only fighting for supremacy in the CHSAA but for their respective boroughs -  Harlem (Rice) and Queens (Christ The King).  Where else do you see high school hoops getting their own viral promo videos?  Only in New York City and only on behalf of Nike Basketball.  Production was taken care of by GAMESEVENmktg with director Kellen Dengler at the helm.

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Nike Basketball: Zoom Kobe VI – Ophidiophobia

I had a chance to be a part of one of Nike Basketball’s new viral Nike Zoom VI campaigns entitled Ophidiophobia.  Good times shooting and YES that was a real snake!   Shouts to everyone involved which included a good amount of fellow NRFers!

Ophidiophobia [ophid·io·pho·bia] – noun:
1. abnormal fear of snakes.
2. abnormal fear of The Black Mamba.
3. abnormal fear of Kobe Bean Bryant.

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WAS Life: I think I have a case of Ophidiophobia

1/5/2011

I think I have a case of Ophidiophobia

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