Video: Kevin Durant’s Buzzer-Beater Against Dallas

A lot of the ESPN writers voted for either Chris Paul or LeBron James (what else is new?) to be named the league MVP this season. I chose Kevin Durant and I’m sticking to it. Yes, we’re only 4 games into the season and Durant’s averaging 31 points per game and shooting 56 percent from the field (which I’m sure will drop at some point), but now is his time.

In a 48-minute shootout tonight against Dallas and with 1.4 seconds on the clock, down by 1 after Vince Carter hit a go-ahead 3 pointer to give the Mavericks a 102-101 lead, the entire arena knows the ball is going to Durant, and with good reason. Given a great pick set by James Harden to free Durant from Shawn Marion, it gave KD just enough time (.2 seconds) to put the nail in the coffin. Best shot of the season thus far? I think so.

This Is What Nike Basketball x Jordan Brand Rocked On Christmas Day

Above (from l-r): Carmelo Anthony wore his Jordan Melo M8 Christmas Day kicks in a win against the C’s, Chris Paul wore his Jordan CP3.V XMas day kicks in his debut with the Clippers, and D-Wade rocked his Jordan Fly Wade 2 XMas day kicks in the Heat’s blowout over the Mavericks.

Below (from l-r): KD rocked the Nike Zoom KD IV “Coppers” against the Magic, LeBron put on the XMas Day LeBron 9′s, Kobe laced up Nike Zoom Kobe VII “Cheetahs” in a loss against the Bulls, and Amare wore his special XMas colored Air Max Sweep Thrus.

All of the shoes are in stores now!

Photos: Nike Zoom KD IV – Weatherman Colorway

The Nike Design team is really going hard at creating outside of the box colorways for Kevin Durant’s new signature kicks, the Nike Zoom KD IV. You saw KD unveil the “Nerf” editions a few weeks back, now check out this new “Weatherman” edition. The inspiration for this design is simple, KD wanted to be a weatherman when he was growing up. The shoe includes a cool graphic that is resembled after a weatherman’s Doppler radar. Hit the jump for more images.

“I always wanted to be a weatherman when I was growing up. I like natural disasters, so they made a very nice shoe around that theme.” – Kevin Durant

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Kevin Durant x Nike – #BasketballNeverStops

#BasketballNeverStops is literally the perfect tagline for Kevin Durant and his journey since his season ended last year. From touring the country to every summer league to dominating every Charity All-Star Lock-Out Game, KD35 has embodied the #BasketballNeverStops campaign before Nike even came up with the program.

Nike Officially Unveils The Zoom KD IV

Leo Chang, Nike Basketball Footwear Designer, and Nike Basketball finally unveil the official first look at the Nike Zoom KD IV. You’ve seen the Nerf edition and other colorways but check out the 4th inline KD shoe that’s releasing on December 3rd. The sneaker features new Adaptive Fit technology for a more effective “lock-down” fit, as well as Hyperfuse and Zoom Air technology. The shoe also pays homage to personal things in KD’s life including “Big Chucky” appearing on the heel as a reference to his late mentor and coach, “WP” in the shape of a heart to represent his folks, and “Barbara” for his grandmother. Mantras such as “Work Hard” and “Stay Focused” also appear.  Hit the jump for the official photos.

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#TeamNIKE Athletes Talk #BasketballNeverStops

Watch as the stars of Nike Basketball’s new #BasketballNeverStops commercial talk about what that phrase means to them. Starring LeBron James, Kevin Durant, Amar’e Stoudemire, Dirk Nowitzki, Sue Bird, Coach K, Questlove, and J. Cole.

Kevin Durant Plays Flag Football With College Students At OK State

Through the awesome social network Twitter, a lucky group of college kids from Oklahoma State got to have Kevin Durant play quarterback and safety on their flag football team. Watch as the student tells his story of jokingly reaching out to KD on Twitter and then having the 6’10″ All-World Forward roll up to his crib in his van and grabbing the team and driving them to the field. LOL @ the other team’s quarterback throwing a corner endzone toss up and KD picking it off without even jumping!

Photo: Nike Zoom KD IV – Nerf Edition

As Kobe Bryant’s career begins to get older and less appealing to the younger generation, Nike Basketball is turning to Kevin Durant to play second fiddle in their grand marketing schemes behind LeBron James. What better way to reach the youth demographic then by creating a limited edition Nerf colorway to KD’s new Nike Zoom KD IV’s?! Durant rocked these during last week’s Oklahoma City charity basketball game. The package is even awesome as it comes in a custom box complete with a mini-hoop and a Nerf KD35 ball. No information is out on the pair’s actual release but hit the jump for more photos.

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Nike Basketball: #BasketballNeverStops Commercial

No NBA season? No worries as Nike Basketball creates their new global campaign entitled #BasketballNeverStops. Although the NBA is a major part of the basketball world, life can go on without it. Watch as LeBron James, Kevin Durant, Amare Stoudemire, Coach Kryzewski, Sue Bird, Dirk Nowitzki, and even J. Cole and Questlove make appearances in this awesome Nike Basketball commercial.

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LeBron James & John Wall Go HAM At Chris Paul’s Charity Game

HoopMixtape is having one hell of a run with all these All-Star Game highlight videos all courtesy of David Stern, the NBA Owners, and the NBA Lockout. After Dwyane Wade, LeBron James, Kevin Durant, Chris Paul, Carmelo Anthony and other NBA superstars attended a NBA Players Union / Owners meeting in New York City on Friday, they split to North Carolina for CP3′s Charity All-Star Game. Kevin Durant ended up being the game’s leading scorer with 48 (and an impressive threw the legs dunk) but LeBron and John Wall stole the show with their array of high flying crams. LeBron’s dunks aren’t that impressive in the style category but he just gets so high and throws them down with so much power that they become pretty jaw dropping. Style wise though, John Wall killed it. That off the wall-windmill on one take?!?! Game over…

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