Jordan Brand x Nike x Converse – Black History Month Promo Videos
March 4, 2011 by The Scheme King
Filed under Fashion, Kicks
Jordan Brand x Michael Jordan x BHM is above and then Nike Basketball x Kobe Bryant x BHM and Converse x Julius Erving x BHM are after the jump.
With the 35th anniversary of Black History Month coming to an official close on Monday, Nike, Jordan Brand and Converse are taking the opportunity to recognize the basketball pioneers that they have been honoring all month with the launch of a three-part video series titled, “Ever Higher.” In the series, they discuss the greatness of their three pioneers — Julius Erving, Michael Jordan and Kobe Bryant — with a handful of sports and cultural influencers including Bun B, Mick Boogie, Julius Erving III, Freddie Gibbs… and Dime’s own Aron Phillips.
Source – Dime
Nike x Jordan Brand x Converse – Black History Month Collection
January 15, 2011 by The Scheme King
Filed under Fashion, Kicks
With Black History Month approaching us in February, the Nike company umbrella of brands (Nike Sportswear, Jordan Brand, and Converse) all came together to release this special edition Black History Month Collection. Included in the collection are all black and gold colorways of the classic Nike Air Force 1, Air Jordan III, Nike Zoom Kobe VI, and Converse Star Player. Hit the jump for the individual photos of each sneaker.
Source – FM
Converse – Join The Procession Commercial
September 28, 2010 by The Scheme King
Filed under Fashion, Kicks
Dope commercial from Converse. Why hasn’t Wiz Khalifa been on their list of endorsers? He reps Chuck Taylors until he dies…Literally, it’s Taylor Gang or Kill Yourself…
Julius “Dr. J” Erving, Jim Jones, Carlos Arroyo, Shammgod, Luam Keflezgy, Rune Glifberg, Kenny Anderson, and a ton of other people Join The Procession in Brooklyn for this new commercial from Converse.
The Nike x Jordan x Converse Hybrid Sneaker
August 24, 2010 by The Scheme King
Filed under Fashion, Kicks
While the whole World Basketball Festival was going on, Nike Stadiums held creative workshops and classes for local kids to design their own sneakers. One of the products they created was a Nike x Jordan x Converse (hosts of the #WBF) hybrid sneaker, which is the first of it’s kind. Hit the jump for a picture of the shoe.
Nike #WBF – For The Love of The Game
August 20, 2010 by The Scheme King
Filed under NBA, Sports
If you didn’t get to catch any of Nike’s #WBF events, Nice Kicks recapped the weekend nicely in this 5 minute video that includes appearances from Michael Jordan, Kobe Bryant, Carmelo Anthony, Dwyane Wade, Chris Paul, and others.
KiD CuDi Performs At Last Night’s Converse Event
July 21, 2010 by The Scheme King
Filed under Music, Performances
The homie Kidd Future was on hand to catch KiD CuDi’s performance at last night’s Converse event held in Brooklyn, New York. Check out more footage from The Fader’s cameras of the event after the jump.
Converse – All Summer Video
July 14, 2010 by The Scheme King
Filed under Music, Music Videos
Here’s the official music video from KiD CuDi, Best Coast, and Rostam Batmanlij’s All Summer track that was presented by Converse. I’m actually really liking this song! Download link below:
Converse x KiD CuDi
June 25, 2010 by The Scheme King
Filed under Music, Random
This is the first part (of three videos) that Converse will be releasing in collaboration with KiD CuDi. The three short clips will lead up to the mid-July release of a new CuDi song that features Bethany Cosentino (Best Coast) and Rostam Batmanglij (Vampire Weekend).
We worked with Kid Cudi on this short film, capturing the artist exploring his native Cleveland while providing a look into his artistic journey. – Converse
Nike & Team USA Basketball Present The World Basketball Festival
June 10, 2010 by The Scheme King
Filed under NBA, Sports
You need to read the press release pasted below because Nike (Jordan Brand and Converse as well) and Team USA Basketball are taking basketball to a whole ‘nother level! Props to FRESHNESSMAG.com for the picture above.
NEW YORK, N.Y. (June 9, 2010) — This summer, five of the world’s best basketball teams and top musical performers will meet throughout New York City for the inaugural World Basketball Festival, a four-day celebration of the performance and culture of the game created by NIKE, Inc. and USA Basketball, that Nike has committed to reprising every two years.
The World Basketball Festival, August 12-15, features basketball’s leading brands within the NIKE Inc. portfolio – Converse, the Jordan Brand, and Nike Basketball.
The World Basketball Festival is a uniquely dynamic event, from the moment it tips off with a showcase featuring members of the 2010 USA Basketball National Team on an open-air court in Times Square, to an unprecedented Times Square concert by a surprise musical act, to the final games of the weekend between four of the best teams in the world at Madison Square Garden.
“The World Basketball Festival will be an unforgettable event for the people of New York City and basketball fans around the world,” said Charlie Denson, Nike Brand President. “Every two years we plan to connect the global world of basketball to celebrate the sport while leaving a lasting legacy within the community.”
From Times Square on August 12, the action moves uptown to New York City’s legendary basketball courts at Rucker Park in Harlem, Friday and Saturday, August 13 and 14.
Rucker Park will be home to open-air practices and scrimmages by National Teams from Brazil and Puerto Rico, and training by France, mixed with performances by top international music acts, in addition to a grassroots youth tournament serving as the championships for some of New York’s top summer basketball leagues. Fans will also be invited to participate in clinics here designed to improve training and basketball skills. The two days at Rucker Park will culminate with a special celebration on Saturday, August 14. Details will be provided closer to the day.
The World Basketball Festival concludes Sunday, August 15 with an exciting exhibition double-header featuring the United States taking on France (1 p.m. EDT) and China meeting Puerto Rico (3:30 p.m. EDT) at famed Madison Square Garden.
The exhibition games are being utilized as part of the teams’ preparation for the 2010 FIBA World Basketball Championship in Turkey, August 28 to September 12.
“We’re thrilled with the opportunity to bring the energy and excitement of USA Basketball’s Men’s National Team to fans and give them with a way to celebrate their team,” said Jerry Colangelo, USA Basketball Chairman. “We are honored to have the opportunity to represent the United States in the FIBA World Championship and I can’t think of a better sendoff for our team than the World Basketball Festival.”
NIKE, Inc. will use the backdrop of the World Basketball Festival to debut the United We Rise initiative as a catalyst to improve communities through basketball. Over the next two years, Nike is partnering with USA Basketball and New York City, in particular the NYC Department of Youth and Community Development and the New York City Housing Authority, to support youth programming and the installation and refurbishment of basketball courts at 25 Community Centers throughout New York City.
“Piloting programs with these 25 rec centers in New York City will allow Nike and other partners to create a new and sustainable model that we can bring to other communities in years to come,” added Denson.
Nike is committed to leaving every court it uses throughout the World Basketball Festival in better shape than what it was at the beginning including dedicating the hardwood courts that will be used in Times Square and Rucker Park to locations where courts are still needed in New York City.
Dwyane Wade Signs With Jordan Brand
July 17, 2009 by The Scheme King
Filed under NBA, Sports

It is now finally official – Dwyane Wade, Miami Heat Superstar (who should have his own reality show)
, has just been signed to Jordan Brand and is out of his Converse contract.






