Here’s another great NBA All Star Weekend event, the Jordan Brand 23/25 Experience.  Go celebrate the launch of the Air Jordan 2010 and the 25th anniversary of the company with the Jordan Brand designers, NBA players, taste-makers, and more.

Check out Dwyane Wade’s newest Air Jordan commercial for the Air Jordan 2010 that’s releasing next Saturday February 13th. You can catch D-Wade rocking them on the court for the first time during the NBA All-Star Game next Sunday.

I didn’t like the original colorway of the Air Jordan 2010 and I don’t like this one either.  They look very tacky and not something that I can see people rocking on the regular.  I know the Space Jams release was crazy but SMH @ Jordan Brand starting to fall off.  I hope they have some good ideas and plans for the future of their brand because at the least, they owe their loyal fans and consumers quality and decent looking products!

The Jordan Brand celebrates it’s 25th anniversary by making these white and sliver Air Jordan 2010′s.  Shouts to HypeBeast.

Further colors into the recently unveiled Air Jordan 2010 wasted no time with this look into this commemorative “Silver Anniversary” release. The Air Jordan franchise celebrates 25 years of signature, ground-breaking footwear in 2010. The colorway is pure and simple with a white colorway featuring hints of silver. No word yet on a commercial release but the inaugural Air Jordan 2010 will release on February 13th, 2010.

Yesterday in Miami, the Jordan Brand officially revealed the Air Jordan 2010 sneaker to select amount of media.  In the video above, Nike designers Mark Smith and Tinker Hatfield explain how the latest installment in the Jordan line came about.  Hit the jump for the official press release and a picture of Jordan and DWade with the Jordan 2010.

JORDAN BRAND LAUNCHES THE AIR JORDAN 2010
Celebrating 25 Years of Excellence

BEAVERTON, OR (November 11, 2009) – Today, Jordan Brand, a division of NIKE, Inc., announced the upcoming launch of its 25th anniversary AIR JORDAN 2010 shoe. Celebrating a quarter-century of innovative design and genre-inspiring style, Jordan Brand created the AIR JORDAN 2010 to pay respect to the legacy of Michael Jordan in basketball while passing on the heritage of the sport to the talented Team Jordan athletes, such as Dwyane Wade, who will be the first to debut the AIR JORDAN 2010.

“The celebration of the AIR JORDAN 2010 and our 25th anniversary are the pinnacle of a year full of milestones for me,” said Michael Jordan. “With each shoe, consumers have pushed me to take the next AIR JORDAN beyond their wildest imagination. The AIR JORDAN 2010 marks the future of Jordan Brand and proves there are no limits to what this Brand is capable of creating.”

Acclaimed shoe designers Tinker Hatfield, Vice President of Special Projects/Design for NIKE and Mark Smith, Creative Director for Jordan Brand, collaborated with Michael Jordan on the AIR JORDAN 2010, taking the literal interpretation of Jordan’s ability to see through his opponents by creating the Brand’s first see-through performance basketball shoe featuring a unique transparent thermoplastic urethane (TPU) window.

“The AIR JORDAN 2010 pays homage to Jordan’s ability to know his opponents next move while only giving hints of his ability and allowing the players to only see what he wanted them to see on the court,” said Tinker Hatfield. “His keen instinct for anticipating his challengers’ next move and disguising his own techniques are just a few of the attributes that led to him being named the greatest basketball player ever to play the game.”

To assist all basketball players’ game while wearing the shoe, Hatfield and Smith also designed the AIR JORDAN 2010 with a revolutionary new concept to performance basketball footwear – a layered toe construction that has an independent forefoot support cover. This innovative design technique allows the AIR JORDAN 2010 to mimic an actual foot’s flexibility and movement without being restricted by the shoe’s structures, assisting in a player’s ability to be more agile in the game.

Since 1984 when Jordan wore the first AIR JORDAN sneaker, AIR JORDAN has become one of the world’s most recognizable franchises known for its signature Jumpman logo, innovative performance technology and fashion-forward style memorializing the sneakers into popular culture history. Jordan Brand has adapted the AIR JORDAN to the changing fashion landscape in its 25 years, utilizing the importance of green technology by making the AIR JORDAN XX3, AIR JORDAN 2009 and now the AIR JORDAN 2010 under Nike’s Considered Design ethos of combining sustainability with performance and innovation.

Jordan Brand launches the AIR JORDAN 2010 nationwide on Saturday, February 13, 2010 for a suggested retail price of $170. Retailer information can be found at www.Jumpman23.com.