The Jordan Brand 23/25 Experience

Here’s another great NBA All Star Weekend event, the Jordan Brand 23/25 Experience.  Go celebrate the launch of the Air Jordan 2010 and the 25th anniversary of the company with the Jordan Brand designers, NBA players, taste-makers, and more.

Dwyane Wade – Nightmares Never Sleep Commercial

Check out Dwyane Wade’s newest Air Jordan commercial for the Air Jordan 2010 that’s releasing next Saturday February 13th. You can catch D-Wade rocking them on the court for the first time during the NBA All-Star Game next Sunday.

Air Jordan 2010 – Black / University Blue

I didn’t like the original colorway of the Air Jordan 2010 and I don’t like this one either.  They look very tacky and not something that I can see people rocking on the regular.  I know the Space Jams release was crazy but SMH @ Jordan Brand starting to fall off.  I hope they have some good ideas and plans for the future of their brand because at the least, they owe their loyal fans and consumers quality and decent looking products!

Air Jordan 2010 – Silver Anniversary

The Jordan Brand celebrates it’s 25th anniversary by making these white and sliver Air Jordan 2010’s.  Shouts to HypeBeast.

Further colors into the recently unveiled Air Jordan 2010 wasted no time with this look into this commemorative “Silver Anniversary” release. The Air Jordan franchise celebrates 25 years of signature, ground-breaking footwear in 2010. The colorway is pure and simple with a white colorway featuring hints of silver. No word yet on a commercial release but the inaugural Air Jordan 2010 will release on February 13th, 2010.

Introducing: The Air Jordan 2010 Video

Yesterday in Miami, the Jordan Brand officially revealed the Air Jordan 2010 sneaker to select amount of media.  In the video above, Nike designers Mark Smith and Tinker Hatfield explain how the latest installment in the Jordan line came about.  Hit the jump for the official press release and a picture of Jordan and DWade with the Jordan 2010.

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Air Jordan 2010 Preview

Since the Jordan Brand has stopped naming the new J’s with roman numerals (this shoe would be the XXV), here’s a first look at the Air Jordan 2010.  My opinion?  These things are hideous.