Video: LeBron & Team Opens Their UNKNWN Store

If you live in Miami, you need to check out UNKNWN, the newest lifestyle boutique that is co-owned and managed by LeBron and his team of friends. One of the co-owners, Chris Julian, talks through the new space and what it means for them on the business aspect as well as what it means for their consumers of the city that they’re opening in.

NBA Gear: Miami Heat Reveal New Black Jerseys; Warriors Also Show Off New Anniversary Patch

I love media day sessions. Why? Because that’s usually when the everyday basketball fan gets to find out whether or not teams will be showing off their new jerseys, ect. The Utah Jazz were the first to show off their new forest green unis, then you know the Kings had to reveal those new dope black jerseys (same link, just scroll to the bottom) with script lettering. Brought out yesterday, the Miami Heat have another arsenal added to their already stacked squad: all black with white outlining. Peep the photo below for the first look at South Beach’ new gear.

The Golden State warriors also revealed a little somethin’ somethin’ on their new jerseys: a new 50-year anniversary patch near the right shoulder. Rumor has it that the Mavs still have to show off their new alternate jerseys, Toronto also and a few throwbacks, not including the 2012 All-Star game uniforms.

Video: Nike Kobe VII – Adaptation

Is there a player in the NBA that can adapt in certain situations better than Kobe Bryant? I’m not sure. There aren’t many who have that killer instinct to survive and do whatever it takes to win. That’s what makes this commercial so dope: Kobe is the definition of adaptation. The new Nike Kobe VII System Supreme are set to drop Dec. 22 and are something we’ve never seen before. According to Nike themselves, there are two inserts that go in the shoe: one is for the ankle while the other is for the midfoot. Check after the jump for an up-close photo and a better description of the new sneaker, which I’m sure are going to be a hot item this Christmas.

 

Here’s the full description on the two inserts:

If a player’s game is based on speed, there is the Attack Fast insert that features a Phylon midsole with Nike Zoom units in the forefoot and heel for the ultimate in lightweight responsiveness. It also has a low-cut, power-stretch cuff that hugs the foot for support. Its sock-like fit eliminates the need for a traditional tongue and innersleeve, keeping the shoe lightweight.

For games that get intense and physical in the paint, there is the Attack Strong insert. It offers a full-length Cushlon midsole and an ankle cuff for a plush, comfortable ride with great support.  The sensory cuffs are made of an engineered power-stretch material that is padded and perforated for comfort and ventilation.

 

Mac Miller’s Custom Nike Air Max 90s

These are tough! Check out this custom pair of Nike Air Max 90s that were inspired by Mac Miller’s Blue Slide Park album cover. Hit the jump for more photos and check out footage from his welcome home to Pittsburgh concert.

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Nike Basketball Officially Reveals The Zoom Kobe VII

It seems Nike Basketball has given the Nike Zoom Kobe VII the youngest child treatment as it’s been the last signature shoe to be “officially” unveiled after LeBron, KD, and Stat have all had their shoes announced already. It’s better late than never, so check out the official pictures after the jump and read part of the press release information down below. The shoes release December 22nd and Kobe will be rocking these on his Chirstmas day game.

Attack Fast – If a player’s game is based on speed, there is the Attack Fast insert that features a Phylon midsole with Nike Zoom units in the forefoot and heel for the ultimate in lightweight responsiveness. It also has a low-cut, power-stretch cuff that hugs the foot for support. Its sock-like fit eliminates the need for a traditional tongue and innersleeve, keeping the shoe lightweight.

Attack Strong – For games that get intense and physical in the paint, there is the Attack Strong insert. It offers a full-length Cushlon midsole and an ankle cuff for a plush, comfortable ride with great support.  The sensory cuffs are made of an engineered power-stretch material that is padded and perforated for comfort and ventilation.

Midsole Options – These two midsole options allow players to customize footwear during practice or in a game to meet their performance needs.  The Nike Kobe VII System Supreme offers similar performance fit and feel as the Kobe V and Kobe VI, but offers a different look and includes additional performance customization.  In addition to the customizable insert options, next-generation Flywire technology provides lock-down support, a 3-D heel clip offers enhanced support, and a glass reinforced composite shank in the midsole gives responsive midfoot support.

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Jordan Brand & Dwyane Wade Show Us Flight

Jordan Fly Wade 2, Dwyane Wade’s second signature JB sneaker is releasing this Wednesday December 7th. Be on the look out for a special House of Hoops Dadeland Mall, Miami appearance by The Flash himself. Check out a picture of the new Jordan Fly Wade 2 after the jump.

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Play Cloths – Holiday 2011 Mixtape

In celebration of the Play Clothes Holiday 2011 look book and collection, Pusha T puts together a dope compilation of some new, and some old tracks with himself and affiliates. Take a look at their new collection of gear and take a listen to the beats and rhymes.

• Play Cloths – Holiday 2011 Mixtape

1. Don’t Fuck With Me (Feat. Pusha T)
2. Ima Boss Freestyle (Feat. Pusha T & Liva Don)
3. Tony Montana Freestyle (Feat. Pusha T)
4. Might Healthy Freestyle (Feat. Curt@!n$)
5. She Will Freestlye (Feat. Liva Don)
6. Ni**as In Paris Freestyle (Fat Trel)
7. Oooh (Feat. Hodgy Beats, Pusha T, Liva Don & Tyler, The Creator)
8. Welcome to the Life (Feat. M. Watts)
9. I Shot Ya Freestyle (Feat. Curt@!n$)
10. Pesos Freestyle (Feat. Pusha T)

Photos: Nike Zoom KD IV – Weatherman Colorway

The Nike Design team is really going hard at creating outside of the box colorways for Kevin Durant’s new signature kicks, the Nike Zoom KD IV. You saw KD unveil the “Nerf” editions a few weeks back, now check out this new “Weatherman” edition. The inspiration for this design is simple, KD wanted to be a weatherman when he was growing up. The shoe includes a cool graphic that is resembled after a weatherman’s Doppler radar. Hit the jump for more images.

“I always wanted to be a weatherman when I was growing up. I like natural disasters, so they made a very nice shoe around that theme.” – Kevin Durant

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The Nike Toki Collection Hits Nike iD

This is dope! One of Nike’s cleaner and sleeker shoes hits the awesome features of Nike iD today. The shoes first appeared during LeBron James’ The Decision special on ESPN and have been a staple in everyday and even nightlife footwear rotation for people across the world. The classic chukka boot styling with the mid-cut look gives the sneaker a great feel and construction. If you never had a color you like available at retail – customize your own now at NikeiD.com.

Nike Officially Unveils The Zoom KD IV

Leo Chang, Nike Basketball Footwear Designer, and Nike Basketball finally unveil the official first look at the Nike Zoom KD IV. You’ve seen the Nerf edition and other colorways but check out the 4th inline KD shoe that’s releasing on December 3rd. The sneaker features new Adaptive Fit technology for a more effective “lock-down” fit, as well as Hyperfuse and Zoom Air technology. The shoe also pays homage to personal things in KD’s life including “Big Chucky” appearing on the heel as a reference to his late mentor and coach, “WP” in the shape of a heart to represent his folks, and “Barbara” for his grandmother. Mantras such as “Work Hard” and “Stay Focused” also appear.  Hit the jump for the official photos.

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