Nike does it again. To reward 8 Nike schools who’ve been dominate in college basketball, the athletic apparel company is lacing up these national championship colleges with newly designed “HyperElite” uniforms. They’ve each been crafted with notched up performance in mind (lightweight fabrics, laser-etched perforations for breathability) and maintain a minimal impact on the environment (96% recycled materials on the jerseys and 100%) on the shorts. While Arizona, Duke, Florida, Kentucky, Syracuse, UNC, and Baylor all are getting these new uniforms, UConn will be the 1 school rocking them when their cutting down the nets come early April. Check out all the new jerseys after the jump.

The 2012 London Olympics are right around the corner and brands are starting their Olympic collaboration roll-outs. Check out what Swatch will be offering during the season…

SWATCH DRESSES UP FOR LONDON 2012

Swiss fashion watch and jewelry maker Swatch kicks off the new year with a very stylish pair of sports-inspired Gent Originals, the Olympic Games Collection – London 2012. Created with one eye on fashion and the other on the upcoming London 2012 Olympic Games, these stylish Gents merge pro-sport aesthetics and classic London design. The designers have given a nod both to British fashion’s mod heritage and the London 2012 Olympic Games logo by means of a two-toned palette that’s sporty on the one hand and elegance on the other.

Olympic Brown: http://bit.ly/OlympicBrown

Olympic Blue: http://bit.ly/OlympicBlue

If you live in Miami, you need to check out UNKNWN, the newest lifestyle boutique that is co-owned and managed by LeBron and his team of friends. One of the co-owners, Chris Julian, talks through the new space and what it means for them on the business aspect as well as what it means for their consumers of the city that they’re opening in.

In celebration of the Play Clothes Holiday 2011 look book and collection, Pusha T puts together a dope compilation of some new, and some old tracks with himself and affiliates. Take a look at their new collection of gear and take a listen to the beats and rhymes.

• Play Cloths – Holiday 2011 Mixtape

1. Don’t Fuck With Me (Feat. Pusha T)
2. Ima Boss Freestyle (Feat. Pusha T & Liva Don)
3. Tony Montana Freestyle (Feat. Pusha T)
4. Might Healthy Freestyle (Feat. Curt@!n$)
5. She Will Freestlye (Feat. Liva Don)
6. Ni**as In Paris Freestyle (Fat Trel)
7. Oooh (Feat. Hodgy Beats, Pusha T, Liva Don & Tyler, The Creator)
8. Welcome to the Life (Feat. M. Watts)
9. I Shot Ya Freestyle (Feat. Curt@!n$)
10. Pesos Freestyle (Feat. Pusha T)

I happened to be able to meet the lovely and beautiful Rachel Roy while her and Amar’e Stoudemire introduced their new Style. Power. womens fashion line to their fans at Macy’s during New York City’s Fashion Night Out. Learn more at Rachel’s website or Amare’s site.

Only in New York City would you have an ice cream truck that provided consumers with delicious ice cream bars and Nike product and footwear. What’s in the truck? Be on the lookout for the NSW Ice Cream Truck to roll through a neighborhood near you this summer!

LMAO at Deshawn Goonevenson Stevenson swagging on LeBron with this HDNet sponsored (one of Marc Cuban’s companies) t-shirt that reads “Hey LeBron! How’s my DIRK Taste?”. Dirk better rock that on his rockstar trip back to Germany!

RIP to Jonas Bevacqua, the Co-Founder of the popular clothing company lifestyle brand LRG. This successful entrepreneur  literally took his brand from a cool streetwear clothing brand to the top of the lifestyle brand food chain through heavy involvement of content media, music, sports, skateboarding, and entertainment while still building their brand as clothing designers. I’ve read some good interviews on Jonas in the past and definitely use his story as inspiration to continue to build businesses in this world we live in. He’s Googleable, so go ahead and Google them if you want to learn a thing or two about growing a small business into a cultural enterprise.

You have to be wet by now, right?! Team Wetness is batting 3/3 on these infomercial videos for their t-shirts. Please do us all a favor and get moisturized by buying yourself one of their lovely t-shirts right now.

Watch as Neil, the neighborhood Stop & Shop produce stocker who has since pledge his allegiance over to Team Wetness, explain the story of how his Faith Hill tattoo came about. Join Neil and countless others and make sure you get yourself Wet too! Nah, nah, nah, nah mean?

Side note – I think Neil and internet thug / YouTube sensation AB Green need to link up and collaborate on some future projects! I got the contact for Neil and someone at Bar Stool Sports Boston should be able to get the AB Green contact! Let’s make it happen!