scheme [skeem] – noun: a plan, design, or program of action to be followed; project.   Subscribe to We All Scheme.comNews Feed

Not Your Average Intern: Rajon Rondo Interns At GQ Magazine

September 20, 2012 by  
Filed under Clothes, Fashion, Kicks, NBA, Sports

It’s not often that an NBA Champion Point Guard, 3x NBA All-Star and 2x NBA All-Defensive Team basketball player interns at your office. But during this summer’s off season, the Boston Celtics star Rajon Rondo took his working hours to a new office – the GQ Magazine office.

Hall of Fame Spring ’12 Preview

April 10, 2012 by  
Filed under Clothes, Fashion

As one the many clothing companies that receives a lot of my money, “Hall of Fame” is easily in my Top 5 favorite clothing brands right now. The season’s change every year, and their clothing gets better and better. Based off the email I received earlier today, their Spring ’12 delivery is going to be crack.

Nike Football: Fast Is Faster

April 4, 2012 by  
Filed under Clothes, Fashion, NFL, Sports

Yesterday marked a big day in sports apparel yesterday, specifically football and the NFL as Nike officially begins their journey as the official on-field outfitters for the 32 NFL teams. Their new Elite 51 Uniforms contain all of Nike’s latest technology which results in the players playing FAST…very fast. So fast, Fast Is Faster. This is the first chapter in a new kind of speed. The kind of speed that pushes boundaries and powers BeastMode. And there’s plenty more to the story, if you can keep up. Fast is Faster.

Video: Kate Upton x Zoo York

March 15, 2012 by  
Filed under Clothes, Fashion, Girls, Videos

Was Is Zoo York still relevant? Ehh.

Is Kate Upton?! YES. Not the greatest of her appearances, I nominate Carl’s Jr.

Baylor Reveals New March Madness Uniforms

March 6, 2012 by  
Filed under Clothes, Fashion, NCAA Basketball, Sports

Wow! How dope are these? It looks like Baylor University is getting their Oregon on as they get ready to battle it out in the March Madness tournament. revealed their new adizero basketball uniforms earlier today, complete with a description of the new ‘fit:

The new adizero uniforms feature a limited edition design and coloring created only for this season’s NCAA tournament run. Each uniform’s amplified school colors pay homage to the high intensity of March Madness and the electrifying play during the NCAA Division I Men’s Basketball Championship.

The new print uses a pixilated pattern instead of a traditional, heavier, solid pattern to shed weight and add speed. The print’s camouflage design is inspired by teamwork and working together to attack the court as a group.

The adidas adizero basketball uniform is the lightest uniform in program history – more than 20 percent lighter than previous uniforms. The uniforms are adidas’ latest innovation to make athletes lighter so they can be faster and perform better on the court.

The site also states that Louisville and Cincinnati will also be wearing similar uniforms, just a different colorway, of course. These lighter unis should help players play a bit quicker and give them more energy. I guess we’ll find out in a couple weeks. Peep after the jump for a bigger version of the full uniforms.

Nike Unveils Their College Hoops HyperElite Uniforms

January 26, 2012 by  
Filed under Clothes, Fashion, NCAA Basketball, Sports

Nike does it again. To reward 8 Nike schools who’ve been dominate in college basketball, the athletic apparel company is lacing up these national championship colleges with newly designed “HyperElite” uniforms. They’ve each been crafted with notched up performance in mind (lightweight fabrics, laser-etched perforations for breathability) and maintain a minimal impact on the environment (96% recycled materials on the jerseys and 100%) on the shorts. While Arizona, Duke, Florida, Kentucky, Syracuse, UNC, and Baylor all are getting these new uniforms, UConn will be the 1 school rocking them when their cutting down the nets come early April. Check out all the new jerseys after the jump.

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Check It Out: Swatch’s Olympic Games Collection (London 2012)

January 26, 2012 by  
Filed under Clothes, Fashion

The 2012 London Olympics are right around the corner and brands are starting their Olympic collaboration roll-outs. Check out what Swatch will be offering during the season…


Swiss fashion watch and jewelry maker Swatch kicks off the new year with a very stylish pair of sports-inspired Gent Originals, the Olympic Games Collection – London 2012. Created with one eye on fashion and the other on the upcoming London 2012 Olympic Games, these stylish Gents merge pro-sport aesthetics and classic London design. The designers have given a nod both to British fashion’s mod heritage and the London 2012 Olympic Games logo by means of a two-toned palette that’s sporty on the one hand and elegance on the other.

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Video: LeBron & Team Opens Their UNKNWN Store

December 19, 2011 by  
Filed under Clothes, Fashion

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If you live in Miami, you need to check out UNKNWN, the newest lifestyle boutique that is co-owned and managed by LeBron and his team of friends. One of the co-owners, Chris Julian, talks through the new space and what it means for them on the business aspect as well as what it means for their consumers of the city that they’re opening in.

Play Cloths – Holiday 2011 Mixtape

December 5, 2011 by  
Filed under Clothes, Fashion, Mixtapes, Music

In celebration of the Play Clothes Holiday 2011 look book and collection, Pusha T puts together a dope compilation of some new, and some old tracks with himself and affiliates. Take a look at their new collection of gear and take a listen to the beats and rhymes.

1. Don’t Fuck With Me (Feat. Pusha T)
2. Ima Boss Freestyle (Feat. Pusha T & Liva Don)
3. Tony Montana Freestyle (Feat. Pusha T)
4. Might Healthy Freestyle (Feat. Curt@!n$)
5. She Will Freestlye (Feat. Liva Don)
6. Ni**as In Paris Freestyle (Fat Trel)
7. Oooh (Feat. Hodgy Beats, Pusha T, Liva Don & Tyler, The Creator)
8. Welcome to the Life (Feat. M. Watts)
9. I Shot Ya Freestyle (Feat. Curt@!n$)
10. Pesos Freestyle (Feat. Pusha T)

Rachel Roy And Amar’e Stoudemire Are Style & Power

September 14, 2011 by  
Filed under Clothes, Fashion, Girls, NBA, Photos, Sports, Videos

I happened to be able to meet the lovely and beautiful Rachel Roy while her and Amar’e Stoudemire introduced their new Style. Power. womens fashion line to their fans at Macy’s during New York City’s Fashion Night Out. Learn more at Rachel’s website or Amare’s site.

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