scheme [skeem] – noun: a plan, design, or program of action to be followed; project.   Subscribe to We All Scheme.comNews Feed

Not Your Average Intern: Rajon Rondo Interns At GQ Magazine

September 20, 2012 by  
Filed under Clothes, Fashion, Kicks, NBA, Sports

It’s not often that an NBA Champion Point Guard, 3x NBA All-Star and 2x NBA All-Defensive Team basketball player interns at your office. But during this summer’s off season, the Boston Celtics star Rajon Rondo took his working hours to a new office – the GQ Magazine office.

Is Reebok Back? AI’s Question White / Pearlized Blue Set To Release

September 19, 2012 by  
Filed under Fashion, Kicks

Is Reebok Back? These are White / Pearlized Blue Questions are kinda tough…Remember when Allen Iverson hit Michael Jordan with the double cross? Yeah, he was rocking these…Release date is October 5 at $125 price point.

Introducing Nike’s Inneva Woven

September 19, 2012 by  
Filed under Fashion, Kicks

Now available at Nike Sportswear’s 21 Mercer, the new Inneva Woven which is a hand-woven upper, dynamic lacing system and natural motion for the wearer with a Nike Free 5.0 sole.

Jordan Brand Commercial: This Is Where It Starts

August 8, 2012 by  
Filed under Fashion, Kicks

Great commercial by the W&K crew. I think the Asian dude was supposed to be me, no lie…

Video: Nike’s Insider Access With Team USA

August 3, 2012 by  
Filed under Fashion, Kicks, NBA, Sports

Nike Basketball gives an inside look at the training, commitment, pride and innovation that fuels the 2012 USA Men’s Basketball team. LeBron James, Kobe Bryant, Kevin Durant, Deron Williams, Andre Iguodala, Tyson Chandler, James Harden and Coach Krzyzewski describe the keys to success for this team.

L3NF x NSW Nike Air Force 1: Digi-Camo

June 15, 2012 by  
Filed under Fashion, Kicks

Nike Sportswear is cooking something up for June 24th. Digi-Camo AF1 is below. What you think?!

Photos: Cole Haan LunarGrand Chukka

May 1, 2012 by  
Filed under Fashion, Kicks

Nike and Cole Haan does it again! After their LunarGrand Wingtip has received such positive feedback, they come back even stronger with this ultra-lightweight Lunarlon cushioning and a distinctive ribbed sole, as well as nubuck uppers, rawhide laces, and a simple, elegant outline. Available in four colorways, exclusively at Cole Haan SoHo.

Sponsored Video: Tyga & Mike Posner Speak About Their Reebok Deal

April 19, 2012 by  
Filed under Fashion, Interviews, Kicks, Music

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Disclaimer: This post has been sponsored by Reebok, but all thoughts are my own

Ricky Rozay, Swizz Beatz, Tyga, and Mike Posner are the new faces of Reebok Classic. Watch above as Tyga and Mike Posner talk about their story, their motivation, and how the Reebok Classic deal came about.

Photos: Nike HTM Flyknit Collection

April 19, 2012 by  
Filed under Fashion, Kicks

Nike unveiled their new HTM Flyknit collection in February and this week have released the photos to their new colorway collection. The silhouette is a joint venture between Hiroshi Fujuiwara (H), Tinker Hatfield (T), and Mark Paker (M). This HTM Flyknit collection features the HTM Racer in an orange/black colorway, while the two versions of the HTM Trainer+ arrive in grey/volt and a black/white. Look for these colorways to hit select Nike retailers in the near future. Hit the jump for more photos.

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Video: Tales From The Kitchen – Nike Free

April 19, 2012 by  
Filed under Fashion, Kicks

Nike Free’s = most comfortable kicks out. Check out how the technology was cooked up in the Nike Innovation Kitchen.

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