Rihanna – You Da One (Music Video)
December 26, 2011 by The Scheme King
Filed under Music, Music Videos
Rihanna has slowly but surely been killing the game this year. Her new album Talk That Talk is in stores now.
**goes back to bumping We Found Love**
Kobe Bryant Discusses The New Zoom Kobe VII Shoe System
December 26, 2011 by The Scheme King
Filed under Fashion, Kicks, NBA, Sports
You’ve probably seen the new Nike Kobe 7′s and were wondering what the inserts and everything was all about. Well check out this interview with Nike sneaker creative director Eric Avar where they go over everything that has to do with the Kobe VII System Supreme.
Nike pulls the curtain back on the making of the Nike Kobe VII System Supreme with a detailed discussion with Kobe Bryant and Nike creative director Eric Avar. Topics range from good design balancing science and art, performance versatility in footwear, the creative process and the evolution of Kobe’s signature line.
Amber Rose Likes Her Vodka Fluffed And Whipped
December 26, 2011 by The Scheme King
Filed under Girls, Photos
Amber Rose, Smirnoff Vodka’s newest bird spokeswoman is on these new ads promoting their Fluffed Marshmallow flavored vodka and Whipped Cream flavored vodka. Would you drink one of them? Are the 18-24 year old female demographic market looking up to Amber enough to make them want to purchase and consume these flavored Smirnoffs? Hit the jump to check out the other ad.
Rick Ross Is #RichForever
December 26, 2011 by The Scheme King
Filed under Mixtapes, Music
Rick Ross is RICH FOREVER! No release date yet but Rozay’s been hyping it up on Twitter all last week and just posted this mixtape cover. If he continues to pick dope beats and write Rick Ross gruntable hooks, the tape will be spot on and a must download. After this, God Forgives, I Don’t is next…
TNT Commercial: The NBA Is Forever
December 26, 2011 by The Scheme King
Filed under NBA, Sports
Basketball fans are hyped that the NBA returned to action yesterday and what better way to be welcomed than this amazing TNT commercial, “NBA Forever”. Derrick Rose giving daps to Michael Jordan?! Dirk going heads up against Larry Bird?! So many classic shots!
Shout outs to whatever agency (I believe it was the work of Goodby & Silverstein) produced this commercial because it’s just an incredible piece of work.
Jerome Simpson Had The Most Exciting Touchdown of The Year!
December 26, 2011 by The Scheme King
Filed under NFL, Sports
For real?! This is the type of play that ONLY happens in Madden on Rookie mode. If y0u missed this during all of your Christmas activities, Cincinnati Bengals’ Jerome Simpson front flipped OVER an Arizona Cardinals’ secondary defender to score himself 6. Ah-ma-z-ing.
Fabolous – There Is No Competition III: Death Comes In 3′s (Mixtape)
December 26, 2011 by The Scheme King
Filed under Interviews, Mixtapes, Music
Loso and DJ Drama return to the game to bury the competition in the latest installment of the mixtape series, There Is No Competition III: Death Comes In 3′s. Fab’s been quiet for the past few months but this tape will get him back in the hip hop elite conversations. The project is a nice compilation of original production along with killing other dude’s beats, along with features from Meek Mill, Trey Songz, Jadakiss, Styles P, Lloyd Banks, and others.Also hit the jump for an interview and promo video for the project courtesy of Fab’s right hand blog connect, RTNY.
Voyr: Watch The Throne Behind The Scenes (Episodes 3-6)
December 20, 2011 by The Scheme King
Filed under Music, Random
Continue on this awesome journey that Voyr is providing us fans on a behind the scenes look at what the Jay-Z and Kanye West Watch The Throne Tour has been like off the stage. In these latest episodes, Yeezy catches up with Big Sean, hangs out with Mary Kate & Ashley, Don C shows off his snap backs, and the crew soaks it all in that they’re just kids from Chicago. Hit the jump to watch episodes 3, 4, and 5.
Video: Cam’Ron & Vado Bully An iTunes Employee
December 20, 2011 by The Scheme King
Filed under Albums, Mixtapes, Music, Random
Harlem goons will run up on anyone, including YOU innocent iTunes employee. Don’t you know better than to walk to your car by yourself in a dark and sketchy parking garage? Killa Cam and Vado’s Boss of All Bosses 3 is available on iTunes now…
Photos: Jessica Alba Covers InStyle Magazine
December 20, 2011 by The Scheme King
Filed under Girls, Photos
Jessica Alba = Top 5. Ever. Hey game is always on point and she’s always InStyle. Check out her new magazine cover shots after the jump.









