Heineken Light Makes The Occasionally Perfect Billboard
August 20, 2011 by The Scheme King
Filed under Miscellaneous, Stories
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On August 17, 2011 a New York City billboard on Lafayette and Great Jones became #occasionallyperfect thanks to Heineken Light. Media, bloggers, and tastemakers were invited out for some drinks on the house of Heineken before they were escorted over to the SoHO location of the billboard. Then, to everyone’s surprise, TV On The Radio gave a high energy crowd an awesome performance of a 5 song set when the billboard turned from regular #OccasionallyPerfect billboard to an impromptu stage for the indie band. Great marketing campaign that was very well done by W+K.
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Check out what others are saying about this post...[...] Just like in New York, this billboard outside of Chicago Cubs’ Wrigley Field, it became #occasionallyperfect via Heineken Light. [...]